
REPORT
from the first attempt at selling precious trash on the flea market
in Kolbens, in Prague
Diary entry, July 2007.
I finaly got the courage to try to shoe my albums of trash outside of the gallery,
To the “ordinary people” on the market..
I got up early, it was still dark, I put on an elegant jacket, a tie, and black pants.
I took a cardboard box with me and an empty beer crate, my albums of trash, a camera and off I go.
It already dawned when I arrived, the rest of the sellers were already unpacking.
I chose a spot next to a counter with kids apparel, acrros the road they sold old uniforms, and to the left some ropes and wires. I made a table from the box , turned the crate to the side, sat down and… felt fright.
On the one hand, it was really simple to come here and just show to the people what I got but… I almost got frightened that my trash will enrage the passersby.
I thought how would people react in Serbia… patiently and carefully I wrote on the box: “30 korunas EACH PIECE OF TRASH,” I drew and decorated with ornaments those simple words…and then I got brave, opened the albums and arranged the bags with single pieces of trash, and started fishing
I sat on a stupid side, the sun soon started shining straight into my eyes, so I could barely see the customers who approached and I frowned, craned my neck to see their subtle reactions.
In the albums there were collections of spat-out, trampled gum, crumpled pieces of paper, teared pieces of plastic bags, deformed packaging of candy and chocolate…all of it collected from the dirty streets of Madrid, plus a collection of entangled rubber bands and threads, like drawings, found alongside the Turkish market in Berlin.
U albumima su bile kolekcije ispljunutih, zgaženih žvaka, zgužvanih papirića, iskidanih komada kesa, deformisanih ambalaža od bombona i čokolada...sve to sakupljeno sa madridskih prljavih ulica, plus kolekcija zapletenih gumica i končića, kao crteža, nadjenih duž turske pijace u Berlinu.
That was my arsenal and I watched closely, what it will do to the people. Luckily, I didn’t expect much.
People passed by, rarely a pleasant face – one women stopped,
Got interested and asked: But why Trash, after all that means something bad, makes it worthless, like it is something from the trashcan - Yuck!..
but, when I look closer…those really are trash, then, ok, bye!
I would be happy to see many such people questioning but after that one, people just passed by – workers who have just one day off, middleaged couples, young men and some women…I watch and,to be honest – I was surprised how people are ugly!
Rough faces, tiny eyes hidden in the flesh of their faces, no trace of beauty, humor or feeling for something other than those most ordinary everyday things, at least that’s how I saw them.
They carried pieces of furniture, tools, bought used things because they are cheaper…only few stopped by me for a moment.
I carefully examined his face – he didn’t change the expression when leaving, not at all, no smile, not a trace of anger, confusion, no question or fooling around with me… n o t h i n g!
I thought I should go back to gallery where I escaped from to accomplish some kind of contact with people who, on their own, would never peep into a gallery.
But no, back to the gallery no way!
Then I looked at my counter from the customers’ point of view
and I realized that I need to have a bigger sign – what it was, maybe even why I sell trash.
The next man I talked to advised me to make a painting out of the trash, under the glass, and put it in a nice frame, and then it would be a full story, an like this there are not too many people who would bring trash home with them, but like this…well, I could try it, under the glass, thanks for the idea.
And later, one of 30 stopped by, 1 od 100 had a comment.
My friend came and told me how some german mad a “BOMB” on eBay selling worn underwear and similar unusual goods…hm, interesting, germans…
The price of my trash is not small but that is intentional. Too cheap and they would not interest anyone.
And then my beautiful wife came and pretended like she is flipping through albums with great interest.
Man, bunch of people gathered immediately and listened how I am trying to explain to Marija how come those albums…but noone bought anything.
Then I walked among the people with the open album trying to persuade them, showing them that beauty…they thought it was funny before.
Well, I didn’t expect to sell anything - but someone should at least say something!
And then a magician came and showed us all the things she collects, haha!!
Various toys, like games, like…riddles, a problem solvers…how to explain?
He gave us his card and I was happy to meet him - I did think I would attract all kinds of weirdos with my merchandise.
An finally - a nice young couple from Russia approached, our brothers.
They chose one piece and seriously wanted to buy it!!
I could not believe it but I said the real price – the guy was surprised, swallowed – and paid!
The girl got one piece of trash as a gift, we celebrated that moment, exchanged addresses and laughed.
And then another one! Now Czech, an architect, bought from Marija one crumpled piece of paper. The business began to bloom - and stopped!
The market was already closing.
Still, we went home happy and enriched, made lunch…and fell asleep.
This experiment taught me a lot about "preačpuzenthsjacija" - what a word – advertising and retailing, in general, but also, I think, no “normal person” would buy a pice of trash from my collection.
Except, in Berlin there were more of those “exceptions”, like two nice Russians who, amazingly, paid for something they usually trample on the street.
Maybe it would be worth trying again, at least because of the people you meet, those who fall for my bait.
I salute you, cheers!
Milos
prague